Known for science-backed advocacy and unapologetic persistence, the Center for Biological Diversity has protected hundreds of species and millions of acres of land since 1989. With a reputation for being as stubborn as they are effective, the organization has long been a leader in conservation—driven by data, action, and a deep commitment to protecting life on Earth. The challenge was to modernize the brand while broadening its appeal.

The new identity brings together two key elements: powerful videography of wildlife and habitats, and messaging that connects biodiversity to everyday human needs. Clean water, food security, flood protection—these are tangible outcomes that resonate beyond the conservation world. The result is a rebrand that inspires action.