Produce Good is a grassroots nonprofit addressing two urgent issues—food waste and hunger—through one smart solution: rescuing surplus produce and redistributing it to those in need. With a hands-on, community-based model, the organization has recovered millions of pounds of fresh fruit from backyards, farms, and markets across San Diego County.

The goal of this rebrand was to create a clearer, more cohesive identity that reflects the warmth, energy, and impact of the organization’s work. From simplifying the digital experience to unifying the brand’s visual language, the new system helps ProduceGood tell its story more effectively and invites more people to be part of it.